Service Industry Racism; or, Put Down the Taco, and Piss Off


Dear Customer can really be a racist bastard when given the chance. This is not news, sadly. It’s been this way for decades, exacerbated recently by the growth of the internet, the vast availability of camera technology, and the rhetoric of Donald Trump. I don’t like to get political on here, but much of this racism has been emboldened by him and those who have not only given him credence, but have embraced him as a champion. It began here, with a reality TV star announcing his candidacy for the highest political office by calling Mexican immigrants “rapists”.

And it’s only gotten worse from there. We’ve had a resurgence of white supremacy We’ve had a rise in anti-immigrant sentimentality and policy. Racism of all kinds has seen fresh breath and renewed vigor, and it’s incredibly disturbing.

It’s also incredibly baffling. In all of my attempts at understanding, I am still no closer to any clarity as to why anyone would spurn embracing other cultures. One thing is for certain, though: Racists are perfectly happy enjoying the fruits of immigration while simultaneously condemning the same immigration that allows those fruits to prosper here. I’m not focusing on racism out in the general public, though it’s not hard to find. (For further in-depth reading, I suggest checking out this article from the ADL. And that’s just about anti-immigration, not all racism.)

I’m not here today to provide a history lesson or an in-depth analysis of the immigration reform issues in our country or prove that racism still exists in this world (It’s already abundantly clear.); I’m here to say one thing to the racists of America: Shut. The fuck. Up.

Seriously, shut up. Check your racism and privilege at the door, or don’t walk through it. What I’m focusing on in this article is racism out in the service industry. I’ve seen, and posted about, two stories this year alone in which anti-Hispanic sentiment has been captured at a Mexican restaurant. And who knows how many other incidents have flown under the radar. My point is this: You can’t have it both ways. You can’t have the foods of foreign cultures and then get up and arms when you find out it’s been prepared by immigrants.

I’m not going to point out the obvious hypocrisy is here, that we’re all, aside from Native Americans, the products of immigration. It doesn’t matter how far back it goes. We’re all the children of immigrants. This goes without saying, so I’m moving on. I will, however, point out that this fact does not go unnoticed.

The majority of this anti-immigrant rhetoric in restaurants has been flung towards Hispanics, or really anyone speaking Spanish and not looking white enough. This is not exclusive, mind you, but the vast majority have been directed at the Latino community.

To anyone with a soul, it’s sickening, a disgusting reminder of the facts of living in Trump’s America, in which immigrants aren’t people; “[They] are animals”. And Dear Customer is more than happy to oblige in furthering this message. In each of these incidents, these racists hide behind the same tired phrases that play like a greatest hits album of contemporary American racism: “Show us your passports.”; “…speak English. Not Spanish.”; “Go back to your country.”; etc. Even politicians are facing backlash for enjoying immigrant cuisine while defending the restriction of immigration and promoting a culture of racism

In this electronic age, where everyone has a video camera on hand at any given time, a lot of racists are showing their true colors, and while many of them aren’t ashamed of being outspoken in their absurdist outrage, the rest of them choose the cowardly road: They leave a note (such as the one above). It’s the grandest hypocrisy of them all, and the one I highlight today: Allowing a culture’s food to be a part of America, while prohibiting that culture’s people from becoming a part of it as well.

Some go bolder, like spray painting their hateful messages on the edifices of businesses. Honestly, if you’re going to be a racist, at least be accountable enough to do it to the person’s face. Racists haven’t traditionally operated that way, though. Why else would the KKK wear hoods to hide their identity? The internet has allowed for this perceived anonymity to continue. The good news is though that racists seem to think that that electronic white hood seems to extend to every corner of the internet, including social media (including Facebook, which really doesn’t work the way racists think it does). The cloak themselves in their First Amendment right to freedom of speech. The only difference between KKK members of previous decades and contemporary racists is that those KKK members understood the distinction the First Amendment outlines: It is the prevention of government suppression of free speech, and has absolutely no protection from public and private sector retribution. While the government can do nothing against you for saying racist things, the public is only restricted in that respect by the laws set forth by the country, state, county, and city. They can fire you from your job and ostracize you from your community, and they knew that. Nowadays, racists just don’t get that, and we can all be thankful for that. It helps us to pick them out more easily and treat them like the scum that they are.

And it’s not just customers who can be racist. No, that pendulum swings both ways. Employees and owners can be racist, too, and the retribution is often just as swift. Just ask the owner of Asher Cafe and Lounge, who posted on Facebook, “We bring people from shithole countries because shithole Democrats need shithole votes so they can turn America into a shithole.” Or the owner of Holiday Club, who posted a controversial meme insinuating that the policy of separating children from parents at U.S. border crossings is justified since they are all just trying to come over illegally, and not asylum-seekers, as it has been contended. Or the owner of Taco Cid, who allowed these ridiculously racist shirts to not only be created but to be worn by employees. Or this McDonald’s employee, who decided to call a customer a “n*****”. Or the owner of Eddie’s Steak Shed, who’s now getting deported because of the policies of Trump, for whom his wife voted.

(It’s interesting that this highlights the big hole in Trump’s immigration logic: Most illegal immigrants aren’t getting in through illegal means, such as via an unsecured border; they’re getting in legally and overstaying their visas. It also shows the major downfall in the two-party system: You can’t pick-and-choose which policies to vote for in a candidate. You pick one candidate/party or the other and accept the full package. The economy was a bigger sticking point for this woman than the harsh, racist anti-immigration rhetoric and policy. I don’t know enough about political science to go too deeply into the debate of the two-party system, so I’m moving on.)

Illegal immigration is a very complex and sticky issue. While the majority of illegal immigrants are visa overstays, there are some that do cross borders illegally. Just ask the citizens of Dillon, Montana, where the only Mexican restaurant in town is run by a woman who entered the country illegally ten years ago and has since become a pillar of her community. Or the citizens of Galax, Virginia, where a population increase of Latinos has made the disparity between Trump’s racist claims and the reality of the people as bright as day. It’s not all sunshine and enlightenment, though, as racism is still an enormous problem that is still on the rise, as Univision documents here. With as many as eleven million undocumented aliens in the country, and fifty to seventy percent of laborers being among that population, QSR paints a picture of uncertainty for the restaurant industry going forward. “The National Restaurant Association estimates that nearly a quarter of all American restaurant workers are foreign-born,” the article states, and while some look at immigration reform optimistically, and with open arms, others are not as certain. Forbes makes the argument for immigration’s merits in the restaurant industry, as immigrant populations are an enormous support column for the agricultural industry, as well as restaurants and street vendors.

It’s a complex issue, and only time will tell which way it swings. The only thing we know for sure is that racism is an appalling blight upon our society, and must be stamped out. And while there are many people out there who voted for Trump, believing that immigration should be conducted via legal channels (Honestly, who doesn’t think that this is the way it should go?) and that he was the man to do it, it is impossible to not only separate the man from his words, but it is also impossible to separate yourself from his stance.

Beyond that, there are also people in his camp that believe that no immigrant, legal or otherwise, is a good immigrant. Those are the racist pricks who are fine benefiting from immigration while condemning the practice altogether. They’re a-ok with going into a Mexican restaurant, having a margarita and some enchiladas, only to degrade the staff when they find out that they might possibly an immigrant. Their hypocrisy is massive. They’re fine benefiting, so long as the veil of ignorance remains unfurled between them and they staff that caters to their needs. As long as they don’t know the person is foreign, then everything is fine. But once that veil is lifted, how dare they exist in this country and try to be productive members of this society!

You can’t have it both ways, racists. Either embrace the wonderful melting pot of American immigration and enjoy the fruits thereof, or leave the lasagna and ramen and pizza and tacos and go have a peanut butter and jelly sandwich. Oh, wait.

-The Retail Explorer

13 thoughts on “Service Industry Racism; or, Put Down the Taco, and Piss Off

    • Thanks! It isn’t shocking, but it is just depressing. I will never be able to understand how you can look upon with hate someone you don’t know merely because of how they look.

      And I’m glad you liked the last line. It’s one of my favorites. 😁


  1. I truly don’t believe that this issue is sticky or confusing at all. The country doesn’t belong to the indigenous people who were here first, stolen by immigrants. Everyone who came after is an immigrant. They were killed off their land and displaced and starved, it is called genocide now. Genocide is illegal, a war crime in every country, no matter what your reasoning. For there to be any confusion is pure ignorance, especially almost half of the United States was stolen from the Mexicans that people are telling to go home…????? Meanwhile, the Mexicans pick your food for long hours so that it is available in the supermarkets you shop at and these jobs are the ones people complain about being stolen but they refuse to do. Sorry, for the rant but this subject riles me up as a person of color in this country.

    Liked by 1 person

    • No, rant away, because you’re absolutely right. The things whites have done all over the globe to people of color is absolutely heinous, and any insinuation away from that in this post was not my intention. But that’s my point: The hypocrisy is absurd and infuriating. After all that has been (and continues to be) done to and taken from people of color in this country, racists have the gaul to dehumanize, insult, and abuse them while enjoying the fruits of their labor and culture. It’s infuriating, though I can only imagine how much more so it is to you, as a person of color, though I know I’ll never be able to fully comprehend the magnitude of that. Bottom line is this kind of behavior and attitude is abhorrent and has no place in our beautifully diverse society. I don’t know if I actually clarified anything or just talked myself into a circle here…


      • No, it’s a good post. I’m just fed up with bullshit (forgive my language). It’s always a bunch of superiority excuses of why we as people of color aren’t treated as human beings. This why the problem will continue to rear ite head because it’s never been faced or actually dealt with. Living in the US isn’t something that you’d likely understand because of all of the nuanced racism that isn’t even spoken about. It just is. Sort of like dying by a million paper cuts. Two great examples, that pop immediately into mind are the yearly celebration of Columbus day, a man who wiped out a race of indigenous people and brought Europeans to the US. He’s celebrated like a hero meanwhile Native Americans are lacking sufficient food and housing. And the other example is that of Black history month. Yes, celebrating the achievements of black people is great for the whole 28 days of the year but our history didn’t begin with slavery that has been sanitized into a willing journey across the ocean… Ridiculous. It’s insulting and degrading to our intelligence as a people. Anyone of European descent can speak of their cultures achievements any day of the year. Also Preaidents day where we celebrate presidents that were slave owners… Yup, ok.

        Liked by 2 people

  2. Makes me wonder if they would do the same thing if they heard the person speaking German or Italian? Or doesn’t their anger over illegal immigration count if the person comes from a European country? trump isn’t creating new racists. He’s just emboldening the ones who’ve hidden their racism behind closed doors.

    Liked by 1 person

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