Also looking for a rancher who breeds unicorns…

The Shopper never lives in the realm of reality. They, pardon the pun, take to flights of fancy when it comes to products they would like to have. You can always find a product that does most, if not all, of what you want it do accomplish; the price point, however, is rarely in the same vicinity as the price one would hope to pay. The Shopper does not realize any of this, and it will rise to anger when any of it is called into question. Poor, sad creatures.

-The Retail Explorer