Maybe the sign wasn’t large enough?

In his defense, eyes are hard to use.

When dealing with the Shopper, always keep in mind how poor his visual acumen is. Often they have remarkable difficulty viewing things that are directly in front of them. Curiously, they also have difficulty viewing things at a distance, the poor wretches. This leads them to ask incredibly stupid questions, much to the dismay of anyone nearby with a working brain. Approach them with great care for they are delicate creatures whose egos can be bruised easily.

-The Retail Explorer

Now, I’ll never look like a cool fighter pilot…

This question arises more often than one might think. The Shopper fails to understand the  differences in the way products are marketed to children and the way they are marketed to adults. There is an element of make believe in the leather bomber jackets that is lost on the Shoppers who frequent the shop. They also fail to notice, or understand, that we are hiding no merchandise from them. The entire concept of retail is lost in the thought processes that occur in this brief window. The sole purpose of a retail shop is to sell products. Why would any self-respecting shopkeeper hide product from potential purchasers? Whatever you do do not offer forth this logic puzzle to any Shopper who comes sniffing your way; it will temporarily melt their brains and stall them in their leaving. The poor creature has such limited cognitive abilities.

-The Retail Explorer