This really happened to me. My (former) shop owner came into the shop one day to tell me he was going to close it down, lamenting the fact that he had no idea how to do it as he’d never had to shutter a business before (because he sold them all before they had to be flushed). Anyway, it was the first time I really remember standing up for myself. I had to go through all of these (and more) basic business practices and explain them to a BUSINESS OWNER. At the end of the conversation, he had the nerve to ask me why I hadn’t told him anything like this before. The answer was because I considered him to be a competent businessman. My god, was I wrong.
He had me submit a proposal for revenue generation, all of which was very basic stuff, backed up with statistics and cost estimates. I even created a mockup of a print ad we could run. He ended going with none of my options. It was the last time I would ever allow myself to feel devalued by him.
A couple of months later, he called me to tell me he’d decided to shut it down at the end of the month. This was the same day I was planning to put in my two weeks notice. I’d never felt so good to leave something I’d worked so hard on. But I was tired, I was burnt, I was done. I’ve gotten over it, but I will never forget it.
WHO THE HELL DOESN’T THINK SIGNAGE IS IMPORTANT?! I MEAN, REALLY?!
Okay, maybe I’ll never fully get over it.
-The Retail Explorer